Overview
Objective
Business
Earn steady income from users who pay every month or year.
Make users happy so they stay with the app longer.
To add features that competitors don’t have so that we can standout of competition.
Improve User Experience to give users better features.
Attract new users by giving free trials.
Create loyal customers .
Subscriptions
Plans
Total Subscribers
group
name
Search
Subscriber Growth
Revenue Growth
Average Usage
Create +
14,660
Created on
Created on
No.of Active subscribers
No.of Active subscribers
Charger (30)
Benefit
Benefit
Plan validity
Plan validity
+12%
+12%
12%
Published on app
Draft
Basic
pro
300 / month
300 / month
Create
Create another subscription
for same asset
What subscription feature CPO’s needs?
Able to create multiple subscriptions for users.
option such that only a few plans are visible for the general public.
Option to give a daily consumption limit within subscription plan.
KPIs include Active Subscribers , Active Plans and Sale Revenue.
To view subscription specific KPIs in the details page.
Can deactivate the subscription plan , But only New user onboarding will stop, existing users having the plan active can still avail the benefits.
To view the history of the users who have subscription plan.
Questions for Admin
why subscription?
Goal?
Benefit of subscription ?
How do you currently manage your EV charging stations?
challenges you face in managing your EV charging network?
How do you feel about the idea of offering subscription services to EV drivers?
What factors would you consider when setting the price for a subscription plan?
How do you determine if a subscription plan provides good value for your users?
What information do you need to see on the dashboard to effectively manage the subscription plans?
How important is it for you to have customizable features in a subscription plan?
Scenario
Imagine you need to monitor the performance of multiple chargers and their subscription statuses. How would you like this feature to be presented in the admin panel?
If a user encounters an issue with their subscription, what steps would you expect to take to resolve it using the admin tools?
My Role
UX UI | User research | Visual design | Design System
Team
Serena - Product Designer | Product Management Team
Timeline
2025, 1 month
Project Overview
The Subscription Management Module helps CPOs and fleet operators create and manage flexible EV charging plans.
CMS Subscription Module
This project is about designing and building a Subscription Module within a Charging Management System that allows CPOs and fleet operators to create, manage, and analyze EV charging subscription plans with flexible pricing models, easy asset assignment, and detailed analytics for better business decisions.
Objectives
1
Custom Plan Creation
Enable CPOs and fleet operators to design subscription plans tailored to their business needs.
2
Flexible Pricing Models
Support fixed, usage-based, hybrid, and free session pricing options.
3
Intuitive User Interface
Provide a simple and easy-to-use UI for subscription creation, management, and activation.
4
Data-Driven Insights
Deliver analytics to track adoption, revenue impact, and charger utilization.
Fleet Managers companies managing multiple EVs (delivery, taxi, logistics).
EV Drivers / EV Owners Individuals who frequently use public charging stations.
Charge Point Operators (CPOs) businesses that manage and monetize charging infrastructure.
“
Subscriptions create stickiness once enrolled, users are less likely to switch to competitors.
“
differentiates from competitors who only have pay-as-you-go models
“
Subscriptions guarantee predictable monthly/annual income instead of irregular pay-per-use payments.
“
Encourages drivers to charge more frequently, improving the utilization rate of chargers.
User Groups
CPO & Fleet managers
User Journey of CPO & Fleer mangers
Create Plan
Enter plan name, pricing model, validity, and subscription amount.
Add Benefits
Define up to 3 benefits that will be displayed on the subscription card.
Assign Assets
Choose which drivers, hubs, or chargers the plan applies to.
Activate Plan
Publish the plan, making it visible to drivers.
Review & Confirm
See a live preview of the subscription card with entered details.
Track Changes
Use version history to review all edits made to a plan.
Manage Plans
Edit, deactivate, or track performance metrics (growth, revenue, usage).
Challenges
1
Custom Plan Creation
Needed to communicate to users that only 3 plans can be created for a specific driver group or asset without causing confusion.
2
Real-Time Preview Awareness
Ensured users clearly understood that the details they enter (name, pricing, validity, benefits) are instantly reflected in the subscription card preview, helping them visualize the final plan and easily compare across plans.
3
Change Tracking for Transparency
Providing CPOs with a history log to review what changes were made, when, and by whom (version history for accountability).
4
Benefit Section Usability
Designing a benefits input area that clearly indicates CPOs can add up to three benefits which will automatically display on the subscription card.
1
2
Creating a new plan
Adding Benefits UI
Driver groups
Metrics Overview
Group of plans
Card Comparison
Status says that its active for the user
Shows the selected asset
History
Create new
Login to Dashboard
Access Subscription Management under Revenue Management.
Plan Benefits
Let your users know what they can expect from this subscription plan.
Enter
Add benefit
Plan Benefits
Let your users know what they can expect from this subscription plan.
Valid for 7 days
Enter
Add benefit
Plan Benefits
Let your users know what they can expect from this subscription plan.
Valid for 7 days
Terms and conditions.
Enter
Add benefit
Plan Benefits
Let your users know what they can expect from this subscription plan.
Valid for 7 days.
Terms and conditions.
No additional text.
Take Away
1
What did I learn?
Balanced business goals (revenue, utilization) with end-user needs (savings, simplicity).
Used real-time previews & constraints to reduce confusion and improve accuracy.
Added version history for transparency and accountability.
Designed analytics dashboards to drive adoption through actionable insights.
2
What impact did the design bring?
CPOs/Fleets: Gained predictable revenue, better utilization, and transparency.
EV Drivers: Enjoyed predictable costs, clear plan comparisons, and savings.
Business: Improved adoption, reduced churn, and stronger customer loyalty.
3
Asset Selection
3
Review and confirm
History: Changes made
CMS Subscription Module
My Role
UX UI | User research | Visual design | Design System
Team
Serena - Product Designer | Product Management Team
Timeline
2025, 1 month
Project Overview
The Subscription Management Module helps CPOs and fleet operators create and manage flexible EV charging plans.
This project is about designing and building a Subscription Module within a Charging Management System that allows CPOs and fleet operators to create, manage, and analyze EV charging subscription plans with flexible pricing models, easy asset assignment, and detailed analytics for better business decisions.
Objectives
1
Custom Plan Creation
Enable CPOs and fleet operators to design subscription plans tailored to their business needs.
2
Flexible Pricing Models
Support fixed, usage-based, hybrid, and free session pricing options.
3
Intuitive User Interface
Provide a simple and easy-to-use UI for subscription creation, management, and activation.
4
Data-Driven Insights
Deliver analytics to track adoption, revenue impact, and charger utilization.
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